OverviewFair Care is an independent employee benefits business with over 1,000 clients throughout the UK. As Fair Cares' preferred agency this project’s aim was to build awareness for the up and coming changes in government regulations for the employee benefits industry. Liven were asked to create a bespoke newsletter to promote news and insights that Fair Care considered to be vital to their clients.
We started with the name generation for the newsletter, we came up with various options for the newsletter and after presenting our favoured routes Fair Care went for 'b' which represents the 'b' from Benefit. Choosing a dynamic and modern approach ensured that the newsletter stands out of the crowd and allow Fair Care to establish and maintain its market position. The asterisk is added to the mark to create a verbal language that we developed throughout the newsletter to high light key messages.
We started with the name generation for the newsletter, we came up with various options for the newsletter and after presenting our favoured routes Fair Care went for 'b' which represents the 'b' from Benefit. Choosing a dynamic and modern approach ensured that the newsletter stands out of the crowd and allow Fair Care to establish and maintain its market position. The asterisk is added to the mark to create a verbal language that we developed throughout the newsletter to high light key messages.
For the first issue of b the client wanted to concentrate on the pension reforms so we created a piggy bank visual for the cover on a bold lime green background which incorporates the brand colours for their Benefits select product.
The look and feel follows a clean approach with a no nonsense structure for the heading, sub heads and copy. Wherever possible we have highlighted key messages from the article to draw the readers attention. Towards the end of the newsletter we integrated a white paper which communicates the pension reform in detail, highlighting not only Fair Cares' experience but also their services within that sector.
The look and feel follows a clean approach with a no nonsense structure for the heading, sub heads and copy. Wherever possible we have highlighted key messages from the article to draw the readers attention. Towards the end of the newsletter we integrated a white paper which communicates the pension reform in detail, highlighting not only Fair Cares' experience but also their services within that sector.
Liven continues to work closely with Fair Care to make sure they stay one step ahead of their competitors through the use of our innovative and unique marketing and design services which get results.
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