Nonbox asked us to help them create a set of athlete-focused spots for adidas’ Brotherhood campaign.
The first spot celebrates the unity, camaraderie and spirit of the adidas basketball athletes, while the second spot focused on highlighting this unity through the shoes they developed for customization in the adidas mi site. Incubate was responsible for concept, art direction, producing, editing and animating the final spots, which aired exclusively on adidas.com.