IDENTITY
Challenge
Revitalizing a brand like this one, was no easy feat. After an indepth analsis internally and looking at marketing trends, and ultimately attracting the type of consumer interest we wanted, it led us to an approach that was snarky in its appeal.
Results
After an exhausting and time consuming process of "Discovery" and "Analysis", we were able to pick a style that we knew would speak to the demographic that we wanted to reach. It had a strong and fun appeal, and at the same time conveyed a sense of "out of the box" thinking. The compelling graphics all had to dictate a sense of confidence, boldness and intellect that we knew would help the brand stand out from its competitors. The snarky message and formulaic approach built a sense of systematic and "results driven" appeal that the customer market would gravitate to.
"Creating a brand requires such thought-provoking analysis
forcing one to look at the most important aspects of what you want to convey.
Then holding on to that "idealistic" vision requires pain staking focus."
~Ces'R
forcing one to look at the most important aspects of what you want to convey.
Then holding on to that "idealistic" vision requires pain staking focus."
~Ces'R
WIREFRAMING
MOCKUPS
Mockup Insights
As you'll notice, the interface is quite different or not the norm. Tactic here is to minimize the selection and give customers a perdictable path that encourages them to go through a process that helps qualify them either as a client, or qualify them as a customer.
