Logo and Branding
Theorem
The Brief: Theorem Wellness clinic is a convenient and private allied health practice, that provides you with all your wellness and therapy services. Physiotherapy, Podiatry, TCM Acupuncture, Energy Healing, Reiki and stress relief / Hypnotherapy treatments. The aim of this project and brand that represents their core principles and vast services in a clinical yet friendly ant was to create a logo d innovative way.
The Outcome: The result is the use of 4 semi-transparent coloured shapes to create their core logo and image. The transparency relays to the clarity and openness of the service that they provide to their patients. This, along with the use of Baskerville for their logo, helps to relay their brand in a friendly, positive and truthful image.
