This project entailed the creation of a logo and promotional materials for fashion apparel student Ariel Gold. The logo itself contains an original, hand-crafted typeface that takes into consideration the client's organic yet structured style. Her original hand-rendered drawings appear throughout the materials and were the source of inspiration for the mark, colors and patterns seen through the various branding elements. Advertisements, pamphlets, promotion cards, business cards and letterhead were also created based on her unique design sense and the branding components already put in place.