CONTEXT
ING Bank Romania asked for a campaign around their new, personalized online banking services.
IDEA
So, we imagined that the perfect host for the the new online platform could be only a Digital Banker.
Being digital, he is entierly made from pixels. This is the Digital Banker personal life, in brief.
His first love, military service, celebrating New Year'e Eve, or during officehours.
▬
ING Bank Romania asked for a campaign around their new, personalized online banking services.
IDEA
So, we imagined that the perfect host for the the new online platform could be only a Digital Banker.
Being digital, he is entierly made from pixels. This is the Digital Banker personal life, in brief.
His first love, military service, celebrating New Year'e Eve, or during officehours.
▬
Copywriter: Serban Alexandrescu
Art Direction: Andrei Besliu
Creative Director: Serban Alexandrescu
Agency: Headvertsing
Creative Director: Serban Alexandrescu
Agency: Headvertsing
THE DIGITAL BANKER
Digital Banker with his wife.
Digital Banker in the army.
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HL: "Behind everyone is a Digital Banker."
ICONS
