Playlists is a handy feature from Spotify that allows you to create your own song lineup, so you can listen to your favourite tracks. Anytime. Anywhere.
It’s also a place to discover weird and hilarious playlist titles from users around the world.
As a continuation from the global Playlists campaign, the brief to us was to create content around the playlist names for the Indonesian and Philippine market.
After scouring through at least 100,000 playlist names from the two markets picked out a handful and turned them into out-of-home banners. On top of that, two playlist titles were translated into digital video spots.
