Elena Ontiveros's profile

Retail Channel & Packaging

COPYWRITING & CREATIVE DIRECTION // VIZ Media, LLC
 
For all examples featured, I project managed from concept to completion: copywriting, image selection, design management, approvals, vendor management, printing, and delivery.

More samples available upon request.
Nationwide contest partnership with FYE: in-store event signage to promote the release of highlighted product, contest entry form inserted into product, and in-store handout for "no purchase necessary" entry.
Vampire Knight product promotions for various retailers:
- Borders signage for display in teen section
- FYE gift card (card sleeve, card front, card back)
Death Note product promotions for various retailers:
- Barnes & Noble signage for 8-pocket corrugated display
- FYE gift card (card sleeve, card front, card back)
Limited edition Inuyasha release that included two manga volumes and one DVD. Above features product packaging and shelf-talker used for in-store display to illustrate brand consistency from product to promotion. Released nationwide.
Packaging for Spirited Away five-volume film comic box set. Product also included imported card deck that was shrink-wrapped to slipcase. Released nationwide.
Packaging for Wolf's Rain two-volume manga box set. Exclusive lenticular of front cover was also created and included with slipcase. Released nationwide.
Coloring sheets of properties that aired on Cartoon Network for distribution at Toys R Us stores nationwide.
Header design for Ultimo two-pocket counter display.
Retail Channel & Packaging
Published:

Retail Channel & Packaging

Retail channel and packaging projects that extend the brand to point-of-purchase

Published:

Creative Fields