香朵朵·茉莉花茶 Flowever
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香朵朵·茉莉花茶 Flowerer Tea

CLIENT -- 福建品品香茶业有限公司  
DESIGNER -- 潘 虎  
ASSISTANT -- 肖 龙飞&韩 晓雪 
ART DIRECTION -- 易 萍&卓 君梵 
AWARD -- 2018 Red Dot Award (packaging & illustration
TIME TO MARKET -- 2018​​​​​​​

茉莉花茶出自福鼎百年制茶世家林氏,制茶手艺传到林振传先生这一代,已是12代了。
找寻时光开启的源头,三、四十年代的老上海,华尔道夫酒店,穿旗袍、喝茉莉香片的女性,是所有时尚、浪漫元素的感性表达。
茉莉花茶幽香淡雅如吴侬软语,萦绕着每个人心中的江南梦。窗棂是江南的视角,是繁华锦绣的风流自守。茉莉是江南的气韵,是细与微中流露的精致。
用窗棂、茉莉花勾勒的香朵朵,是江南形与意的耦合,是江南梦的永不褪色、花样年华。
在张爱玲的笔下,洋房是最理想的避世之地;在林语堂的眼里,洋房是世界大同的理想生活。
在洋房里上演的故事,以复古民国风“剧场”立体感呈现,细品江南文人墨客精致生活情怀。
在张爱铃的洋房里,穿越感、疏离感、归属感,最终对应的都是眼耳鼻舌身意的六根。
能看懂的总归还是内心存贮的旧相识,人、事、物皆是。既往不恋,当下不杂,未来不迎。
泡一壶茉莉花茶,品一室清茗芳香。

White tea is a kind of Chinese tea mainly produced by the well-known Family of Lin, 
whose current heir is Mr. Lin Zhen Chuan, as the 12th generation. 
On the illustration, a classic scene in the 1930s in shanghai is portrayed, a shapely lady in Cheong-Sam drinking jasmine tea in Waldorf Astoria Hotel, in which a sense of romance, elegancy and fashion is conveyed. 
The delicate aroma of jasmine tea is just like Shanghai dialect, soft and smooth, expressing people’s feelings. 
Window lattice of Jiangnan endowed the scene with a traditional sense. 
The brand logo is designed with the inspiration of the framework of window and the outline of jasmine flower, representing a city tone of Jiangnan. 
The lady portrayed is exactly the target consumers of the product, standing in an idle but graceful way. 
The overall package brings to life every single consumer of the tea, leading a tasteful and exquisite life.