潘 虎TigerPan是当代最有价值产品包装设计师，被业界称为兼具美学精神和商业价值的“手艺人”。
特立独行并吝啬出品量，每年仅10个设计作品，却斩获该领域最多奖项。囊括世界三大设计奖（13项Red Dot Award红点奖包含中国大陆该类别首个Red Dot Award Best Of The Best、6项德国汉诺威iF设计奖和1项IDEA美国卓越设计奖）和14项Pentawards在内的超过100个不同类别的奖项。
他一直坚信产品是设计价值最好的表现。以颠覆式设计创新，推动产品的审美进化和价值升级。从不需要让设计与商业冲突或博弈，而是用设计来创造意想不到的商业价值。
他在美学领域不断的探寻学习同时也在10所中国高等院校担任客座教授。
他是罕见的不熬夜的设计师，凌晨5点到上午10点是他的工作时间。而其他时间都用在极限越野、赛道超跑、房车露营、旧货收藏等爱好上。如此热爱生活和工作，享受突如其来的灵感带来发自内心的快感。

Tiger Pan
Tiger Pan is a contemporary, valuable packaging designer, and is recognized in the industry as the “craftsman” with both aesthetic spirit and business value.
With his own characters and a restricted quantity of products, he only produces 10 designs annually but receives the most awards in the industry. This includes 13 Red Dot Awards (including the first mainland China “Red Dot Award Best of the Best”) and 100 different awards including 14 Pentawards.
He always had a strong belief that products were the best representation of design value. By using a subversive, creative design, it pushes forward the product’s evolution of aesthetic appreciation and upgrade of value. There is never a need for conflict or negotiation between design and business because an unexpected business value is always created with the design.
He is constantly studying and exploring in the field of aesthetics and is also a guest professor at nine Chinese institutions of higher learning. Because of some mild deep-rooted arrogance, he has even stricter guidelines for himself than those around him.
As a designer, it is rare that he doesn’t stay up late, and his working hours are from 5 am to 10 am. The rest of his time is used for cross country running, supercar racing, caravan camping, antique collecting, and other interests and hobbies. He has a passion for his life and work and enjoys the sudden inspiration and the joy it brings. Read Less