盐津铺子+潘虎｜似鸡？是鸟？不重要！

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An unforgettable quail Dan Huang is a universal healthy snack launched by Yankershop Food Co., Ltd, As a new small category, quail eggs have been introduced to the highly competitive snack track. Quickly getting out of the circle and leaving a deep memory for consumers are important goals of this packaging design.

Under the background of Generation Z, the design hopes to mobilize consumers' desire to buy and share through a simple and interesting appearance. Under the pressure of fast-paced life and the dazzling new consumption environment, the packaging design promotes a relaxed and happy attitude towards life. When the post-90s generation becomes parents, sharing is each other’s social happiness.

Quail actually does not form a very familiar cognitive image in the minds of consumers. The design summarizes the appearance of quail and interestingly turns the original dull image into a deep impression on consumers, thereby achieving long-distance packaging on the shelves. Identification and efficient brand communication. At the same time, the cute image shortens the interactive relationship with consumers and makes people feel happy.

The relaxed and lively design technique combined with the cute IP image breaks consumers' stereotypes about the egg product industry. Product packaging is no longer a ubiquitous shape in life. In addition to the visual design, in terms of user experience, the design deliberately extended the length of the packaging tear strip so that users can more easily tear open the packaging and enjoy the product.

The packaging shape is set to a special-shaped structure, which can differentiate it from the same type of products already on the market. The image setting combines the quail and the crown to form a unique IP image, which just caters to the true, interesting and direct personality expression of contemporary young people.

The new and unique visual expression of this packaging challenges the traditional rigid packaging form to a certain extent. This will promote brands to pay attention to consumer experience and emotions, and will also push the packaging industry to move in a more diversified/forward direction.