Make a wish this year,
And set your sight clear.
For joy and good health,
And for abundance of wealth.
May you have blessing in manifold,
For it cannot be bought or sold.
As it's better to give than take,
Let me unfold fortune and prosperity to you
in the year of the snake.
2013 is the Year of the Snake according to Chinese zodiac. A promotional and interactive campaign is designed for a business hotel during this Spring Festival and Valentine’s Day to unfolding fortune and prosperity to visitors. Based on the concept of origami, from folding to delivering till unfolding wishes, a fusion kind of Chinese and Japanese style can be discovered in term of visual and the graphic elements are bold and simple spatial forms. The origami snakes as the symbol of spiritual significance form the festival identity across all application from print and advertising to deliver good wishes and luck.
Origami snakes
Colour mood of the whole campaign
Brochure design
Front cover design
Back cover design
Inside pages
Inside pages
Inside pages
Poster design
Poster design
Poster design
Tent card design
Tent card design
Branding advertisement
Branding advertisement
Credits: The campaign design was developed by visual artists Wayne y.m.h. and Yvonne Heah.
This portfolio is selected as one of the artwork compilation in an artbook called “Holiday Design—THE FESTIVE & THE JOYFUL” by SendPoints Publishing Co., Ltd.
To know more, please access to http://www.behance.net/gallery/HOLIDAY-DESIGN-The-Festive-The-Joyful/10235677
Disclaimer: This student project has no affiliation with the brand name and the artworks on display are solely for educational and self-promote purpose only.
