W CINEMAX came to me with a specific insight, which the cinema was modern and offering 3D films with high technology equipment. Essentially, it was a distinctive cinema but there were certain aspects that it wanted to address and emphasize the characteristic of the business entity.
An anaglyph colour palette which provides a stereoscopic 3D effect in red and cyan and also bold typeface were chosen to embody this new brand's values, benefits and objectives. Bold and confident, the simple initial ‘W’ give the feeling of a bold new look for W CINEMAX. The overlapping of 2 colours of red and cyan present one-of-a-kind the 3D cinema personality.