We were lucky enough to work on this efferevescent rescue remedy for a few years. They came in very handy the morning after the night we won our first Cannes Lion for this spot that introduced the 'Science of Plink Plink Fizzics'. It was directed by John Clive.
We created this poster for the launch of the new lemon flavour
We then created a series of tactical 10" spots that we designed to run at different times of the year. This one ran during the holiday seasons.
This spot ran every Boxing day for a decade
This was probably the most cost effective one. It first ran to see in the new year 1990 - with a simple (inexpensive) numerical graphic change it was able to run at every New Year for the next decade.
London
