La Galope
The La Galope brand has a fine range of wines with quirky duck musketeer mascots on the labels that needed some strategic direction, creative direction and art direction before taking on the US market. We created a brand strategy and a fully integrated campaign designed to have as much character as the wine itself. The launch kit had all the tools Pascal and his team needed to successfully launch the 'Duck' on an unsuspecting American public.
We refined the old label design (above) and added simplicity and colour coding (below) to ease the navigation of the range and create maximum stand out and recall in store.
We gave the mascot a cheeky tone of voice to add depth and character to the brand and set the tone for 'a serious French wine that doesn't take itself too seriously'.
We created a digital toolkit for for the sales teams iPads in the US.
We also designed and built the website. Visit lagalope.com for more info
London | Amsterdam
