[独特春节] / Snoring for City of Spring Festival

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Didi has played an important social role during the Spring Festival. As the drivers of the Spring Festival platform returned home, the transport capacity was reduced, and the “Difficulty in Taking Taxi Problem” faces new challenges.
And every year during the Spring Festival, the marketing activities of major brands have been launched.
How to stand out from them, effectively communicate with the users and making the brand value better presented has became a big challenge.

滴滴在春运期间承担着重要的社会作用。随着春运平台的司机纷纷返乡，运力减少，“打车难”面临新的考验。

而每年的春节，各大品牌刷存在感的营销活动纷纷上线

滴滴如何从中跳出来，与用户有效沟通的同时，让品牌价值更好的表达，是个不小的挑战。

Unlike usual happy festival atmosphere, we set out from an emotional perspective.

Warmly telling the story of the Didi drivers silently stick to the last moment when people from different industries returned home for the Spring Festival,

For the closing of the city. I hope the users give the drivers more patience and understanding.

与常见的节日喜庆气氛不同，我们通过情感角度出发

暖心的讲述春节时各行业打烊回家过年，滴滴司机默默坚守最后一班岗

为整座城市打烊。希望用户给司机多一些耐心和理解。

Experience, around the theme of "people who fight for the city",
The main content of the courier brother, the grocery store owner,

the florist staff and other people who are still working in the vicinity of the year is the main content.
And a car as the main line runs through. Finally, the brand is introduced, and the driver is the one who fights for the city.

体验上，围绕“给城市打烊的人”这一主题，

将快递小哥，杂货店老板，花店员工等邻近年关依然工作的人的生活为主要内容，

并以一辆车作为主线贯穿始终。最后引出品牌，表达司机才是为城市打烊的人。