After the fall of the ambitious pizza chain Naked Pizza (NKD), one franchisee sought to build a new concept in its wake. As a Lebanese American, this aspiring restaurateur was compelled to create an authentic Mediterranean fast casual experience. This is how we created an expression of modern Beirut.
Inspiration board crafted to pull in vintage and modern Beirut vibes and visuals.
The brand identity made use of chunky, geometric letterforms as a nod to 60s era post-Art Deco design styles popular in Beirut during that time. This taps a sense of nostalgia with a modern edge to create that cross-generation connectivity.
