Mama Bianca
Pizzeria
Inspired by the pure love of pizza and origins, Cruz Hospitality set out to create their own Sicilian-style pizza concept. We digitally traveled to Sicily conducting research on the origins of the deep dish, focaccia-based pizza.
What we found was "Pizza Bianca," a deep crust pizza topped with a delicious white sauce comprised of garlic, anchovies, and some tasty herbs. This served as inspiration for the brand name which directly translates to "White Mother." White for the sauce, and Mother for the bechamel base that is called a "mother sauce."
The brand identity stemmed from typographic research from vintage pizza shops in Sicily. The custom designed typography has a highly organic aesthetic that's high readable and unique. It's supported by an Art Deco style, strong type treatment that adds a strong foundation and basis.
From this foundation, the rest of the brand took shape incorporating classic "Italian" colors and vintage elements like a custom pattern, and simple line illustrations that extend the brand's visual language across various touchpoints.
Services
Brand Strategy / Brand Naming / Visual Identity / Verbal Identity / Marketing Collateral / Advertising / Packaging / Website / Apparel
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