Brand Archetype Card Deck
Whether you're building a brand strategy for a startup brand, or looking to instantiate a shift within an existing organization, a strong brand strategy is the key to success. But what drives a strategy forward? What helps you identify an open space in the market? The answer is archetypes.
Archetypes have been used by strategists for decades to give meaning to a brand's purpose. It helps establish were there's an opportunity to establish a competitive edge.
With this custom designed card deck, brand teams have the tools to engage client teams in insightful and profound interactive workshops.
Each card features a custom designed collage using mixed media including photography and AI-generated art. On the reverse side of the cards is a description of the archetype's motivation, strengths and weaknesses, and brand examples.
Also in the deck are quadrant cards that help teams drill down into sets of three, as well as instructions on how to conduct effective archetype workshops.
Available for United States orders only: Buy Now!
