Asgi revolutionized the footwear industry by merging fashionable shoes with orthopedic-based comfort. The main feature of Asgi shoes is their Soleplex technology, a three-part comfort system used in all their designs. The challenge was to make the science and innovative technology behind the shoes look sexy.​​​​​​​

Scope. Marketing Collateral, Photo Art Direction, Packaging Design, and Website Design​​​​​​​
Client. Asgi Shoes