Fearlessly Fragrance Collection
The Fearlessly Collection features three eau de perfume fragrances supporting the Latin American fragrance market. The concept is based on the influential movement of the “power woman” by celebrating the great accomplishments that women have made and will achieve in the next decade. The bottle shape is inspired by the different facets of a strong woman who is fearless in her mind, body and soul. The asymmetric shape represents life itself in all its beauty and imperfections. A jewel-tone gradient spray and gold-foil hot stamp give the bottle a refined sophistication. Each fragrance has a unique cap design influenced by the storytelling cues from each of the concepts: Live, Love and Dream Fearlessly. The secondary packaging features a subtle overall emboss pattern with gold-foil hot stamping. The faceted design on the sides of the carton mimic the geometric shapes of the primary that, along with the color palette, gives it a cohesive look.
Scope. Logo Design and Packaging Design
Client. Mary Kay