This limited-edition “Create Your Own Snowman” gift card has everything you need to build your own unique snowman. It comes complete with moldable foam to build the body and an assortment of punch-out clothing and accessories to dress your snowman for a winter adventure. The design features custom typography and whimsical illustrations that bring the packaging to life. An overall glitter effect and soft-touch accents on the eyes, nose and cheeks add interest to the retail gift card. The goal was to break away from traditional holiday graphics to create a fun, interactive gift for customers of all ages.​​​​​​​

Scope. Concept, Art Direction, and Gift Card & Carrier Design​​​​​​​
Illustration. Matt Wiede
Client. JCPenney