Flying Fox Wines
Flying Fox is a boutique range of Australian wines sourced from across the country.
As a small and rather unknown wine label, the main goal was to develop a series of bottles that would provoke curiosity and appeal to the more adventurous of wine enthusiasts, those not afraid to trial the unknown.
The label is centred around a solitary hero – a ‘Fearless Fruitarian Flying Fox’ with a taste for only the finest of grapes & wines.
Moving away from the traditional ‘flying fox’ fruit bat, we developed a distinguished and heroic fox character. Naturally curious, valiant, and daring, this fruit-eating fox share many traits with the target market.
Each bottle of wine presents a new chapter or ‘episode’ in which our intrepid hero takes flight in some sort of flying contraption, travelling from region to region across Australia.
Project: brand identity | packaging | illustration
