MDDL 40 is a magnificent 9.300 m2 plot of elevated land in Pedralbes, the most exclusive residential neighborhood in Barcelona. The name MDDL 40 is an acronym of the actual address of the plot.
Client Intercon Barcelona, Spain.
Role Naming, Brand Identity, Content Development, Editorial Design, Print.
Sector Real Estate, Architecture.
As the most spectacular aspect of MDDL 40 is its location, we used the four letters and two numbers representing its address to create a compass-like symbol. The number 4 with its 3 open sides was used to emulate the elevated land with its 270° unobstructed view.
With a sleek varnish finish added to the paper, we were able to bring out the quality of the photography and the gloss of the gold lines used throughout the book. The book was then stitched and encased in green linen, over which the logo was stamped using gold foil.
Our contribution to MDDL 40 extended beyond the development of the copy and images for the book. We also conducted sun exposure measurements and noise measurements, and created rendered shots of the architectural potential of the plot.