DAAR is a new breed of property developers with a rich legacy of interior architectural design. It acts as a developer, a designer, and a gateway for foreign capital looking to invest into the Barcelona market. DAAR, an originally Arabic word that means “Home”, is strong sounding and easy to pronounce.

Client: Daar Properties

Role: Naming, Brand identity, Verbal & Visual Content, Website.

Sector: Real Estate, Architecture.
Logo
To express what distinguishes DAAR from their competitors, and to contrast the stern image that is dominant within this field, we created a delicate image emphasised by the unusual signature-like form of the logo, reflecting the unique work that goes into every DAAR property.
Stationery
We selected materials and printing techniques that made DAAR’s collaterals both practical and elegant.
Visual Content
When producing the imagery for this brand, we avoided the plastic feel that comes with over-modification and attempted to capture the properties realistically.
Website
In addition to a smooth user journey, our aim while designing the DAAR website was to do away with excesses and keep only the fundamental visual and verbal content.
Daar
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Daar

DAAR is a new breed of property developers with a rich legacy of interior architectural design. It acts as a developer, a designer, and a gateway Read More
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Published:

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