Rawa is the first live streaming platform for Arabic speaking gamers, and gaming content consumers. The aim is to give Arabic gaming content creators, with all their dialects and diverse cultures, the space they need to express their identity.
Role: Brand Identity, Brand voice, Illustrations.
Sector: Gaming, Streaming platform, digital.
Rawa, which means “tell a story” in Arabic is all about the streamers. That is why we
created the character Rawi, the “story teller” in Arabic, which can carry many
personas, expressions and feelings.
It is all about the conversations that take place on the platform. We created the
icons, stickers, and emoticons to be an extension of the user’s natural voice. We
injected the local culture into these elements. We ended up with some pretty funny
There is one official Arabic language that everyone understands but no one speaks, on the other hand there are
numerous spoken dialects from Morocco to Iraq. Rawa celebrates this diversity, and helps create bridges
between these dialects and diverse cultures.