Charm Medical Avenue | Brand and Identity
Charm medical avenue is for dermatology, beauty, hair planting, laser, dental, and gum surgery.
Located in Jeddah, Saudi Arabia.
Located in Jeddah, Saudi Arabia.
The launch was in 2018. My duty was to create an entire brand identity with a creative brand story, designs, logo, and stationery.
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Charm Medical Avenue is where the wishes come true. The brand story is a wish and desire to have a pretty, healthy, and shining life. Consequently, to translate that in the logo, I chose the Dandelion flower to resample the passion for beauty and health; I added the shine to complete the meaning.
Blue | unique and rare
Blue is a very prominent color on earth. But when it comes to nature, blue is very rare. Less than 1 in 10 plants have blue flowers, and far fewer animals are blue. So why is that? Part of the reason is that there isn’t really an actual blue color or pigment in nature and both plants and animals have to perform tricks of the light to appear blue.
Color | psychology
Serenity Blue is a color that suggests peace. It's the color of the calm sea and the clear sky, linked to inner serenity, quiet, and clarity: blue slow heart rate and breathing. Blue inspires trust. It is non-threatening and shows persistence.
