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Delta by Delta Goodrem

Packaging
Illustrator

With the objective of engaging her audience beyond her memorable music, Delta and DOB joined forces to create something beautiful, a fragrance encapsulating Delta’s story. DOB worked closely with Delta and her team to create a deep understanding of her journey through life, drawing on milestones and bringing them together to create her story in a physically meaningful form.

With her preferred ‘bohemian’ aesthetic and style, we began with establishing her story and creative direction, incorporating an arrow and dream catcher into the concept. A feather embossed print, signifying a sense of freedom in her approach to creating music extended to the product’s packaging as a minimal debossed print application.

Campaign photography by Carlotta Moye
Product photography by Mark Lobo


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Delta by Delta Goodrem
Published:

Delta by Delta Goodrem

With the objective of engaging her audience beyond her memorable music, Delta and DOB joined forces to create something beautiful, a fragrance en Read More

Published: