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The Art & Tech
Built using HTML5 and WebGL, the key objective was to create an ‘easy to play’ game mechanic, which wouldn’t require loads of gameplay controls. Beyond delivering the whole project in just 5 weeks, the most challenging tech solutions were how to deliver an “instant” smart loading technique while maintaining a high frame rate in the gameplay.
“With this game on Snapchat, we have not only created something incredibly addictive and engaging, but also a clever way of bringing the ‘Here to Create’ campaign to life.”
