To promote Nike’s new swimwear in the UAE and KSA and empowering women to not stop sport, we are creating a WhatsApp Me experience which keeps people active and healthy during these restricted times and reward them for it.
Shaping a natural dialogue that motivates and inspires to look after your health and wellbeing.
The microsite gets straight to the point: Visitors land on the signup page to join the Challenge. Whether they have arrived from a paid media on social link, or by scanning the QR code on the in-store vending machine, they can start the conversation here by submitting their phone number and agreeing to the T&Cs.
We will use WhatsApp to share daily inspirational content with our audience, trying to inspire and motivate them to try new workouts,
eat healthier, or join a gym class to improve their fitness.
The microsite will serve as the gateway to the WhatsApp group, where users are brought to from any paid media on social and via the QR code on the branded shell design of the in-store vending machine. It will serve as a entry platform to agree to the terms and conditions, validate your location, and store your phone number (possibly first name as well, for any personalised content).
