Interactive Experience & Game
Digital strategy with the goal to bring awareness about the flavours, characters and their personalities offered by a gummy bear brand. Through an online interactive experience and a game we invited the user to consume and engage with the product. The user could stick a gummy bear on their mobile screen and let it visit different worlds, bridging the physical and virtual worlds.
Marketing concept by the KTBO agency team. Environment Illustrations by Marty Cook.
UX / UI Design
Wireframes, Iconography and Interface
Click on each image to enlarge
The Game
Football Soccer themed
Click on the video to watch our Web app gameplay
