Sketching product ideas
Brainstorming sessions alongside the Creative and Strategy teams about what is worth insuring for millennials and genZ as well as how to best present for them a fully digital insurance product. Here are some of my sketches. The Strategy team would also fill us in with data from our target market surveys.
After some initial testings of innovation products, even if the public response was positive, the Strategy team decided to pursue Redesigning Life Insurance instead. This was a Business decision that would allow the startup to innovate on a field were it could stand strong before broadening the portfolio of products to new niches.
Example of a simple testing prototype I animated. Click through to navigate it.
Logo
Hand sketching, vector digitizing, 6 version rounds, logo mockups; Color Palette, Illustrations, Iconography, blob elements, Brand book building, App store templates.
Some of my contributions during the rounds of logo creation:
Final version:
Illustration & Infographics
Competitor Analysis, Styles exploration. Hand sketching and vector digitizing of the wyshes set, characters, charts, props and scenes.
The Wyshes are the core of our product, therefore I am very proud of being the artist behind these illustrations:
Brand Book
Navigate the brand book contents by clicking through this interactive presentation or just tap the right arrow:
Some examples of my work on design systems, components with variants, mobile and web responsive screens with states:
Marketing
Brainstroming for campaigns, storyboards, animations on After Effects for Instagram Stories, video editing for TikTok ads, sound effects, background music selection and audio edition. To be shared after being published.
Wyshbox is a product by String and Key
