Overview
Nutrisystem is a digital diet app. They needed a set of badges for their seasonal Treasure Hunt Challenge with different gems. This was a visual gamification strategy to motivate user engagement. I produced the full set in their static and animated version, revealed coming up from a chest. Pretty much like on video games. This was a lot of fun to work on.
E X P L O R A T I O N
O U T L I N E D A P P R O A C H
V E C T O R I L L U S T R A T I O N
F I N A L B A D G E S
S T O R Y B O A R D
M O T I O N G R A P H I C S
Designed for AD60 agency and Nutrisystem.
NYC, NY 2019.
