Museo di Archeologia Ligure
New Brand & Corporate identity
This project was developed around the slogan “MAL a museum that leaves its mark” by designing a new logo representing a Pintaderas, an ancient skin stamp preserved inside the museum. The idea was to distance ourselves from the old logo because it was obsolete and not understandable. The new logo can communicate better the identity of this museum and its institutionalism with the right balance between the logo modernity and the serif font used for the text. The museum’s main gadget is postcard, a symbol of sharing and memory, but, at the same time, an advertising tool.