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    The “Being Positive” communication campaign aims to promote a radical and widespread cultural change towards HIV and the person affected by HIV. … Read More
    The “Being Positive” communication campaign aims to promote a radical and widespread cultural change towards HIV and the person affected by HIV. In particular, this campaign deals with the main aspects of the virus: from knowledge to prevention and understanding of what it means to be HIV-positive today. Read Less
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Being Positive
Brand & Corporate identity

The “Being Positive” communication campaign aims to promote a radical and widespread cultural change towards HIV and the person affected by HIV. In particular, this campaign deals with the main aspects of the virus: from knowledge to prevention and understanding of what it means to be HIV-positive today. From these assumptions, the fundamental elements characterizing the logo have been identified: ribbon, person and positivity.



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