The Giuseppe Modugno Dental Practice has been a guarantee of quality in the sector since 1960. After a careful analysis of the dental practice communication needs, of the existing logo and of the competitors, the design line was defined. A friendly and playful type of communication was chosen, but not for this reason less professional. The unplesant photographs depicting the studio services were replaced by more descriptive illustrations. The drawings in “Per i bambini” section were created in collaboration with illustrator Andrea Charpentier Mora. Starting from the logo it was also designed an icons set.