Video production explaining in an entertaining and little geeky way What is the Hardwarethon?
Hardwarethon
Since the beginning, the Universe, has been growing, evolving, expanding, and due to chance, it placed Planet Earth at the ideal distance from the Sun so that life could develop. And from that moment on, this life has been changing, evolving and reinventing itself, until the Hardwarethon was born, an event in which we, the most intelligent habitants on this planet (although there are those who claim that we are the third ones) put our knowledge to the test so that we ourselves can reinvent the world.This is why for the fourth edition of the Hardwarethon, we wanted to do something a little different, a kind of "geek" short film defining “What is the Hardwarethon”?
San José, Costa Rica - 2017
ACTION
The Hardwarethon is the most important technological innovation event in Costa Rica, and we wanted to do something fun and at the same time a bit geeky to explain what the event consists of. To do this, we made a video that would simulate an Animal Planet-like explanation but with the humorous overtones style of “The Hitchhiker's Guide To The Galaxy” and thus draw people's attention and give them a little of curiosity of how does it feel to participate in the event.
Humans evolved, invented technological objects,
and then Hardwarethon appeared, and we had
the pleasure of explaining what it is
It was important to explain the selection
process for participating teams, and the profiles
a team must have to achieve amazing results
We present a journey through time,
from the origins of earth to the 48 hours lapse
that the teams have to complete their projects
We wanted to let participants know that
they are in the Hardwarethon for only one
thing, help reinvent the world
CLIENT: Hardwarethon
CONCEPT: Aarón Hernández, Antonio Camacho & Fabiola Chacón
DIRECTION: Aarón Hernández & Antonio Camacho
PROJECT MANAGEMENT: Antonio Camacho
SCRIPT: Antonio Camacho
STORYBOARD: Antonio Camacho
VECTOR ILLUSTRATION: Antonio Camacho
ROTOSCOPE ILLUSTRATION: Aarón Hernández
PHOTOGRAPHY: Aarón Hernández & Antonio Camacho
MOTION DESIGN: Aarón Hernández & Antonio Camacho
POST-PRODUCTION: Antonio Camacho
MUSIC PRODUCTION: Aarón Hernández
VOICE: Juan Pablo Blandón
CAST: Hardwarethoneros
DATE: August 2017
