Communication strategy, UX/UI and Web Design for launching the corporate global brand CRDC
CRDC
The Centre for Regenerative Design and Collaboration (CRDC) is a Costa Rican founded company that understands a proactive, collaborative and integrated approach must be taken in order to harmonize a growing population’s needs with those of the environment.
We have had the pleasure of been working with CRDC since the birth of the company, from the brand design to the communication strategy for each of the projects that have seen the light.
In 2019 we had the challenge of develop the CRDC site, explaining its company purpose, philosophy and innovative economic model.
San José, Costa Rica - 2019
ACTION
We carry out a debugging of the information, studying each section separately to identify the best way to display the data. In turn, we rely on visual resources such as infographics, motion design and the rise of lottie animation to facilitate understanding of the message.
The thin line vector illustrations help the site
looks modern and easy to read
We use lottie animations library to help
explain concepts through motion graphics
CLIENT: CRDC
CONCEPT: Aarón Hernández, Antonio Camacho & Juan Pablo Blandón
DIRECTION: Aarón Hernández & Antonio Camacho
PROJECT MANAGEMENT: Antonio Camacho
WIREFRAMES: Juan Pablo Blandón
UX: Aarón Hernández, Antonio Camacho & Juan Pablo Blandón
UI: Juan Pablo Blandón
ILLUSTRATION: Aarón Hernández & Antonio Camacho
3D MODELING: Aarón Hernández & Antonio Camacho
MOTION DESIGN: Aarón Hernández & Antonio Camacho
ANIMATION (REAP model video): Aarón Hernández & Antonio Camacho
WEB DEVELOPMENT: Juan Pablo Blandón
DATE: January 2019
