Vibrato Studio - Brand Design

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Vibrato's rebranding and brand experience design

Vibrato Studio

After more than 3 years of being founded, we felt that Vibrato Studio needed a brand redesign, a new visual identity that would represent us as a design consultant creative studio whose central axis is the combination of art, technology and design.

We wanted our brand image to tell a story, to have a conceptual background that we could proudly talk about either with our most sophisticated client or with our friends sharing some beers.

San José, Costa Rica - 2019

ACTION

For our new brand design we went deeply into the root of our name, Vibrato, a musical effect used to add expression to music, or in our case to any experience.

Our solution was to record a person saying Vibrato and then took the recording wave graph, synthesized it, stylized it and finally brought it to be part of our brand identity. This was how, after all, we managed to visually incorporate the sound and the whole concept of our name in to our new logo.

We took the sound wave graphic of the word Vibrato

and then stylised it to get the starting point of our logo design

We convert the line graph into an infinite loop,

this way, our logo would say Vibrato

infinite number of times.

We designed the new Vibrato logo in 3D modeling software,

so we can have it in any view we want

Although our logo is a dynamic figure, we designed it to have a front view that looks like a "V" to use it as the most representative image of our visual identity

We chose TT Norms as our primary typeface, a modern geometric grotesk font family with a wide implementation range that allows it to work equally well in large text arrays and in small headings