Conceptual design showing the ability to design a complete automotive booth project including quality renderings

Using lighting stripes as a border element and to highlight the middle area transforms entire booth into the huge communication platform to promote brand's key values.

Some screenshots and pre-renderings made during design process

The main idea is to connect that lines to the main screen and generate the unique dynamic atmosphere at the Audi booth.

One of the points of attention on the booth space is the Audi Sport Area. Using red as a main brand color for Audi Sport makes this space aggressive and dynamic. Floor graphic with red shapes and wall design using V shaped acoustic panels

Famous Audi's Le Mans Prototype - Audi R18 was used as a focus car for the Audi Sport area renderings

There are more audi design concepts to be deeper developed and some of them will be displayed in my portfolio soon..