Official Sponsorship campaign of Aeromexico & Delta Airlines to the World Cup in Russia 2018.
We have to make a campaign that unites two airlines in one message, we need something insightful.
So we realize that Mexicans have a phrase to express that moment when someone criticizes us, or does everything so that we don't succeed in something: los mexicanos nos ponemos el pie.
We take this insight to give a message to an entire nation that often does not support its National Team. We show the other side of Mexicans, yes, we always want to help, and we use our hands, our elbows, the throat.
That´s why no matter where you are, we want to “fly with everything” in this World Cup.
"VOLAMOS CON TODO"
Social media content
was created around #VolamosConTodo with the official players of the mexican team.
Client: Aeroméxico and Delta.
Agency: Ogilvy México
"Volamos con Todo"
Agency: Ogilvy México
"Volamos con Todo"
Chief Creative Officer: Jessica Apellaniz / Luciano D´Amelio "Chany"
Creative Directors: Jonathan Betancur
Copywriter: Gerardo Vila / Jorge Cordero
Art Director: Jocelyn Contreras / Rubén Cabezas
Productora: Primo
Productora: Primo
Director: Santi Elias
