Agency: Ogilvy México.
Client: AB InBev / Pacífico
Campaign: Safety Waves
- Best Outdoor of the Week / bestadsontv.com
- Gold / Best use of real time marketing / Festival of Media LATAM
- Silver / Use of new technology / Festival of Media LATAM
Mexican beaches are a paradise for surfers, but some of them are located in extremely dangerous places to swim. In fact, every year more than 2,000 die from drowning in Mexico. To keep people away from a risky situation and keep them safe, we made the price of our beer drop in the most popular bar on the beach every time the tide rose.