Agency: Ogilvy & Mather Mexico.
Client: Cerveza Victoria
Production company: MediaMonks.
A film to honor the most important tradition in Mexican culture: El Día de Muertos. The campaign takes us to Xibalba, known as the underworld in Mayan mythology, the place where souls face their destiny. Ikal, a man who passed away, embarks on a visually moving journey to Xibalba, which takes him and his family through farewells and reunions in the context of the traditions and dangers of the underworld.