NIGHT VISION
We take a unique element of cats, their night vision, to communicate their stealth, fierceness, and the wild hunger that they feel inside of them.
Client: Mars.
Agency: BBDO México.
"Night Vision"
Chief Creative Officer: Ariel Soto.
Creative Directors: Rodrigo del Oso y Juan Carlos Palacios.
Art Director: Manuel Arriaga.
Copywriter: Gerardo Vila
Photographer: Carioca Studio.
Agency: BBDO México.
"Night Vision"
Chief Creative Officer: Ariel Soto.
Creative Directors: Rodrigo del Oso y Juan Carlos Palacios.
Art Director: Manuel Arriaga.
Copywriter: Gerardo Vila
Photographer: Carioca Studio.
Entry Cannes 2015.
LÜRZER ARCHIVE ISSUE 5+6 2020
https://www.luerzersarchive.com/en/magazine/print-detail/whiskas-72478.html
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