How to bring new life to Wedgwood's 250-year-old luxury brand? With a clean, modern look & feel, and bold use of Wedgwood’s iconic product photography.
As senior art director for Wedgwood.com, I was responsible for visual / UI design of Wedgwood's online store, digital marketing campaigns and advertising initiatives.
Highlights & Accomplishments
• Creative strategy, concept and art direction for Wedgwood.com
• Cleaner, more modern look & feel designed to appeal to new generations of luxury buyers
• Creative strategy, concept and art direction for Wedgwood.com
• Cleaner, more modern look & feel designed to appeal to new generations of luxury buyers
• Minimalist "window pane" design reduces unnecessary visual noise, allowing Wedgwood’s iconic photography to speak for the brand
• User-friendly UI tailored for maximum conversion
• Responsible for multiple global redesigns and brand updates
• Ongoing design support for seasonal online marketing campaigns, sales events and new product launches
• Ongoing design support for seasonal online marketing campaigns, sales events and new product launches
Awards
• 2005 Web Marketing Association Winner / Wedgwood.com – Standard of Excellence
• 2007 Web Marketing Association Winner / Wedgwood.com – Retail Standard of Excellence
• 2005 Web Marketing Association Winner / Wedgwood.com – Standard of Excellence
• 2007 Web Marketing Association Winner / Wedgwood.com – Retail Standard of Excellence
