As senior art director for Godiva.com, I've art directed 30+ complex, multi-day product & editorial photoshoots.
Highlights & Accomplishments
• Brainstorming & Creative Strategy with client, photographer and other creative stakeholders
• Pre-Shoot Planning with studio staff, stylists, set fabricators, etc
• Set Design, prop selection and acquisition (Primarily in-studio "table-top" scale setups)
• Shot List Coordination & Ordering (i.e. Logical, efficient ordering of related shots to minimize transition times and avoid unnecessary re-work)
• Pre-Shoot Planning with studio staff, stylists, set fabricators, etc
• Set Design, prop selection and acquisition (Primarily in-studio "table-top" scale setups)
• Shot List Coordination & Ordering (i.e. Logical, efficient ordering of related shots to minimize transition times and avoid unnecessary re-work)
• Product / Food Styling & on-set QA
• Shot Composition & Framing
• On-Set Collaboration with Photographer re: lighting, focus effects, depth-of-field, exposure bracketing, etc
• Shot Composition & Framing
• On-Set Collaboration with Photographer re: lighting, focus effects, depth-of-field, exposure bracketing, etc
• Real-time coordination with Client, re: previews, feedback & approvals
• Coordination with photo retouchers and post-production staff to ensure flawless, accurate final product
• Product image batch processing and asset production
• Coordination with photo retouchers and post-production staff to ensure flawless, accurate final product
• Product image batch processing and asset production
