The Oswego blues were the leading Rugby team of Illinois State. I was called on to develop a new identity that called to the heritage of Rugby. Depicted is a tribal identity of the haka, the opening ceremony where the team intimidates the opponent with an open tongued dance.
This mark for the Oswego Blues, the new rugby team in Oswego, IL, was made to incite intimidation while alluding to historical rugby culture. Its design was inspired by the traditional practice of widening one's eyes and elongating one's tongue at the opponent.
Process: sketches to final
