Lipton, Brand Uplift Campaign
Brand Assessment / Brand Strategy / Campaign Ideation / Copy Writing / Website Design / UI / UX
Lipton is one of the world’s largest manufacturers of tea, yet they were being taken for granted. Consumers were not buying beverages for the brand; they were buying Lipton for its deliciousness and convenience. It was time to make consumers aware of the brand they loved and held dearly every day. We created an interactive, online campaign to be back in people’s minds and not just their pantries.
Since Lipton is made of pure, real, honestly high quality tea, the 'Realitea' campaign encourages Lipton drinkers to get honest, come clean, and submit their 'realteas' to the database of other honest confessions. Afterwards, others' 'realiteas' are there for all to see, and the best will be converted into youtube video clips to celebrate Lipton and the effects of being real.