Tipsy’s Boozy Bakery
Business Concept / Brand Strategy / Naming / Brand Language / VI / Digital Design / Package Design / Brand T-Shirts & Delivery Truck
This bakery is not your ordinary neighborhood sweet spot. It’s treats are naughtily doused with booze. To establish this brand as a veritable party resource and prepare it for launch in Metropolitan New York City, a dynamic brand system was developed based on optical illusions to make our sweet communications a little tipsy. Emense created saucy copy and playful graphics that elegantly walk the boundary of whimsy and sophistication.