Opening audiovisual show for the ExpoPyme 2018 event
Ministerio de Cultura
As part of ExpoPYME 2018, we were commissioned to make an audiovisual show for the inauguration event in which the orange economy would be exposed as a central theme, while highlighting the importance of creative industries for the economy of Costa Rica
San José - 2018
ACTION
With the direction of Ana María Moreno from the Ex-Ánima group we developed a concept in which the host, played by the actor Felipe Salazar, "was lost" on his way to the event, transforming what should have been a normal presentation into a complete disaster (in a clear comic sense, actually, everything went according to plan). The show was divided into 5 parts, in which the host suffered different obstacles, and although they didn’t let him reach his destination, it exposed the value that creativity has in small and medium-sized companies, and the importance of the Orange economy for the country.
We wanted the host to take a journey
through different impossible scenarios
In each of the scenes we exposed the importance
of creativity in the growth of a small business
At the end, the host was able to arrive at the event,
and the creative industries took their place
as the main subject of the ExpoPYME 2018
CLIENT: Ministerio de Cultura
CONCEPT: Ex-Ánima & Vibrato Studio
CREATIVE DIRECTION: Ana María Moreno
ART DIRECTION: Aarón Hernández & Antonio Camacho
PROJECT MANAGEMENT: Antonio Camacho
SCRIPT: Ana María Moreno, Aarón Hernández & Antonio Camacho
ACTOR (ORANGE MAN): Felipe Salazar
PHOTOGRAPHY: Aarón Hernández
MOTION DESIGN: Aarón Hernández & Antonio Camacho
POST-PRODUCTION: Aarón Hernández & Antonio Camacho
FX: Aarón Hernández & Antonio Camacho
SOUND RECORDING: Antonio Camacho
MUSIC PRODUCTION: Aarón Hernández
DATE: April 2018
